Strategic Roadmapping

A thorough introduction to strategic roadmapping, guiding participants through each step of the roadmapping process.

Course overview

Strategic roadmapping is a graphical approach that supports strategic planning. It enables companies to align technological capability and business plans so that corporate strategy and technology are coordinated in an integrative manner. This course will provide delegates with the knowledge and confidence to apply roadmapping concepts and methods within their own businesses.


The IfM is a world centre of excellence for roadmapping and has helped more than 300 public and private-sector organisations, including companies such as BAE Systems, BP, GKN, the Linde Group, Philips, Rexam and Rolls-Royce with their strategic and technology innovation planning.



What you will learn

The two-day course provides a thorough introduction to strategic roadmapping, guiding delegates through the process of roadmapping, including ‘hands-on’ activities, during which actual roadmaps are created. Delegates will benefit from additional material and exercises in strategic landscaping, workshop facilitation practices and tools/toolkits.

  • How roadmapping can help organisations to align technology and commercial perspectives
  • Approaches for implementing roadmapping at the innovation, business and sector levels
  • Multifunctional workshop methods for implementing roadmapping
  • The application of roadmapping as a platform for management toolkits
  • How to apply visual design principles to support the communication of strategy


Video: What is roadmapping and how can it benefit your organisation? 


Who should attend?

The course is suitable for:

  • strategic planners
  • product managers
  • technical managers
  • consultants

Course tutors

Dr Robert Phaal conducts research in the area of strategic technology management at the Institute for Manufacturing (IfM) where he has focused on supporting companies to initiate the technology roadmapping process for more than 15 years.


Dr Clive Kerr is based within the Centre for Technology Management at the IfM, with research interests ranging from visual strategy, roadmapping and management toolkits, to technology intelligence and capability management.


More information


Course materials

A copy of 'T-Plan: the fast start to Technology Roadmapping. Planning your route to success', developed in collaboration with a wide range of companies, will be provided as part of each course (normal price £149), together with a copy of the latest Technology Roadmapping book 'Roadmapping for Strategy and Innovation - Aligning technology and markets in a dynamic world' (normal price £195).


Course Flyer

Download the course flyer including a provisional timetable.


About Roadmapping

Find out more about Strategic Roadmapping at the IfM, including information on our research, education and consultancy activities.


Bespoke programmes

This short course can be run in-company, at a location of choice, for organisations that would like to train multiple employees on the content. We can tailor content to meet specific organisational requirements to further enhance the learning experience. Please contact us for further information (email - or call +44 (0) 1223 766141).


Continuing Professional Development (CPD)

This event may contribute towards your Continuing Professional Development (CPD) as part of your professional institution's monitoring scheme.


University of Cambridge endorsement

IfM open courses are endorsed by the Board of Executive and Professional Education.







Key details

Duration: Two days


Cost: £1900 plus VAT - the fee will include all daytime refreshments and course materials


Earlybird rate: £1710 plus VAT - available until one month prior to the course date


Location: Institute for Manufacturing (IfM), Cambridge (view map and directions)


IfM members and alumni are entitled to a 10% discount off the course fees. For details of our membership scheme see click here.


Booking confirmation and cancellation policy.




13 - 14 October 2020
17 - 18 November 2020

For further information please contact:

Lisa Barnett

T: +44 1223 766141


"Delivered by practitioners with great depth of knowledge"

Group Technology Officer, automotive company


"I'm still impressed at how easily the roadmapping process brought together the disparate ideas of the group into something pretty coherent!"

Principal Engineer, electronics company